Hendeca Labs
Our work

Shipped, and still running.

Products we build and run ourselves, work for the businesses that hired us, and where our team came from.

Previous companies

The Turo homepage: rent a car, not a rental car

The world's largest car sharing marketplace, building products used by hosts and guests worldwide.

4 yrs 1 moAug 2021 — Aug 2025In-house
Show highlights
  • Built React + TypeScript features powering vehicle listings and management for 350,000+ active hosts, behind $1B+ in annual gross revenue.
  • Refactored the legacy listing flow end to end, rebuilding the experience hosts use to put their cars on the market.
  • Helped ship scheduled messaging, letting hosts automate guest communication off booking events.
  • Delivered the functionality behind expansion into New York and Australia, adapting the experience to each market with product and design.
  • Introduced React Hook Form and Motion across 30+ web engineers, and drove Jest/RTL testing, performance and accessibility practice in the web codebase.
The Manscaped homepage, featuring the Lawn Mower Ultra Gen 6 trimmer

Direct-to-consumer commerce at scale, shipping features to millions of customers.

1 yr 9 mosDec 2019 — Aug 2021In-house
Show highlights
  • Rebuilt the entire storefront from scratch in React with one other engineer, cutting initial load from 11 seconds to under 2.
  • Helped scale the site into a billion-dollar worldwide brand, launching Canada, Germany, France and Australia.
  • Started the Cypress end-to-end suite the codebase was missing, then managed a QA team in Vietnam to run it — far less manual QA, confident CI/CD deploys.
  • Owned 400+ production tickets with design, marketing and support through high-velocity launches.

Bring your ideas to life.

Your next chapter begins today. Tell us about your project, or book a call