Pricing · Hendeca Labs

A site or store on the platform you already know, built properly and kept running.

Starter
from$1,200
typically up to $2,000
A one-page or single-template site with platform setup, basic branding and launch.
Start with Starter
Standard
Most popular
from$2,500
typically up to $4,000
5–8 pages, custom template work, contact and booking forms, and basic SEO setup.
Start with Standard
Advanced
from$4,500
typically up to $7,000
A Shopify store or booking integration, custom sections, and copy and content support.
Start with Advanced

Know what you're buying

WordPress

The most widely used website software, in two forms. WordPress.com is a hosted service. Self-hosted WordPress is free software you install on a web host you choose, with a huge library of themes and plugins on top.

What it costs to run

WordPress.com plans start around $4 a month on yearly billing and run up to about $45. Self-hosted WordPress is free, but you pay for hosting: about $3–$15 a month on shared hosting, or $20–$100+ a month on managed hosting, plus a domain at roughly $10–$20 a year.

Drawbacks

Updates and security are your job: WordPress, themes and plugins all need regular updates, and neglected sites get hacked or break.
Quality depends on your choices: a cheap host or a stack of plugins makes the site slow.
More moving parts than the all-in-one builders, so more can go wrong.

What agencies charge

Agencies commonly charge $3,000–$12,000 for a small-business WordPress site, and $8,000–$30,000 for larger builds. Freelancers are usually $1,200–$5,000.

WordPress.com pricing

Wix

An all-in-one drag-and-drop builder. You pick a template and edit it in the browser, and Wix handles hosting, security and updates.

What it costs to run

Plans run about $17–$159 a month on yearly billing, with hosting included. Monthly billing costs more. Apps and extras add to the total, and your custom domain is usually free for the first year.

Drawbacks

Your site lives on Wix. You can't move it to another host, so leaving means rebuilding.
Less control over speed and code than a custom site.
Once a template is published you can't swap it for another without rebuilding.

What agencies charge

A custom-designed Wix build from an agency usually runs about $2,500–$6,000, and template-based sites $800–$3,500.

Wix pricing

Squarespace

An all-in-one builder known for polished templates. Squarespace handles hosting, security and updates, and you edit the site in the browser.

What it costs to run

Plans run about $16–$99 a month, cheaper on yearly billing, with hosting included. Prices vary by region, and a custom domain is usually free for the first year on yearly plans.

Drawbacks

Less flexible than WordPress for custom features, and a smaller ecosystem of add-ons.
Good for a brochure site or small store; harder to stretch into a complex one.
Moving off Squarespace means rebuilding the site on the new platform.

What agencies charge

Agencies commonly charge $2,500–$7,000 for a custom Squarespace site, and up to $15,000 for a complex one.

Squarespace pricing

Shopify

A platform built for online stores. It handles products, checkout, payments and shipping, and hosts the store for you.

What it costs to run

Plans run from about $39 a month (Basic) to $105 (Grow) and $399 (Advanced) on monthly billing, and roughly $29, $79 and $299 on yearly billing. On top of that there are card fees on each sale, around 2.9% + 30¢ on Basic, and monthly charges for any paid apps. Check Shopify's page for current rates.

Drawbacks

Costs grow with sales: card fees on every order, plus monthly fees for paid apps.
Using a payment provider other than Shopify Payments adds an extra transaction fee.
Going beyond the themes usually takes a developer.
Weaker than WordPress for blog and content-heavy sites.

What agencies charge

Agencies commonly charge $5,000–$25,000 for a custom Shopify store, and more for migrations or custom integrations.

Shopify pricing

Do you need our help?

You can build on these platforms yourself, and for a simple site that's a fair choice. Bring us in when you want it designed properly, need booking, e-commerce or integrations set up, want search visibility handled, are moving from another platform, or would rather not spend your evenings keeping it running.

Platform prices and agency ranges are 2026 market estimates and change often. Check each platform's own page before you buy.

Add monthly maintenance · optional

from$99a month

Updates, security, backups and monitoring. Best set up at launch.

Freelancers typically charge $75–$300 a month and agencies $200–$1,000+, more for an online store.

See what's covered

About the prices

WordPress, Wix, Squarespace & Shopify, in questions.

Is this a fixed price?

No. These are starting points, not fixed prices. Every project is different, and we’ll always tell you up front if something isn’t worth building. After a conversation about what you need, you get a quote for the tier your project fits, not an hourly rate.

What if I’m not satisfied with the result?

Every project carries our 100% satisfaction guarantee. At handoff, if you’re not satisfied with the final product, tell us what’s missing and we’ll work with you to make it right.

Do I pay platform fees on top?

Yes. The platform’s own subscription is billed to you directly and runs from a few dollars to around $160 a month depending on the platform and plan. Our price is the build.

What does maintenance cover?

Our standard maintenance plan covers updates, security monitoring, backups, uptime monitoring and small edits, for a flat monthly fee. It’s optional, and easiest to set up at launch. See the Maintenance plans tab for the price.

Quick to stand up, with us handling scoping, design direction and QA.

Starter
from$2,000
typically up to $3,500
A single-purpose site or simple internal tool, usually in 1–2 weeks.
Start with Starter
Standard
Most popular
from$4,000
typically up to $7,000
A multi-page app with basic logic: forms, sign-in and simple data. Usually 2–3 weeks.
Start with Standard
Advanced
from$7,500
typically up to $12,000
More complex app logic, integrations and rounds of iteration.
Start with Advanced

Know what you're buying

Lovable

An AI app builder. You describe what you want and it generates a working web app, which we then shape, test and finish.

What it costs to run

Lovable plans start around $25 a month. Hosting and any services the app uses, such as a database or sign-in, are separate and depend on the app. We'll give you the likely monthly total before we start.

Drawbacks

AI-generated code needs review. It works until it doesn't, and fixing it takes someone who can read it.
Complex logic and integrations get harder to steer with prompts alone.
Usage limits and credits can slow a project down.

What agencies charge

Building a comparable app the traditional way can run $19,000–$90,000+ at agency rates, which is why Lovable builds are priced well below that.

Lovable pricing

Do you need our help?

Lovable can get a working prototype in front of you quickly. Bring us in when you want a result you can rely on: the scoping, the design direction, QA on what the tool produced, and someone who owns the code once it ships.

Platform prices and agency ranges are 2026 market estimates and change often. Check each platform's own page before you buy.

Add monthly maintenance · optional

from$149a month

Updates, security, backups and monitoring. Best set up at launch.

Agencies commonly charge $900–$3,300 a month to maintain a custom web app.

See what's covered

About the prices

Lovable sites, in questions.

Is this a fixed price?

No. These are starting points, not fixed prices. Every project is different, and we’ll always tell you up front if something isn’t worth building. After a conversation about what you need, you get a quote for the tier your project fits, not an hourly rate.

What if I’m not satisfied with the result?

Every project carries our 100% satisfaction guarantee. At handoff, if you’re not satisfied with the final product, tell us what’s missing and we’ll work with you to make it right.

Why price a Lovable build above the tool’s cost?

The subscription is a small part of it. You’re paying for scoping, design direction, QA and a result we stand behind, not the raw build time.

What moves a Lovable project up a tier?

Logic. Forms, sign-in and simple data sit in Standard; complex app logic, integrations and several rounds of iteration are Advanced.

Built from scratch in React, with no page-builder limits on design, speed or scale.

Starter
from$4,500
typically up to $6,000
Discovery plus a scoped, single-purpose custom site.
Start with Starter
Standard
Most popular
from$7,000
typically up to $12,000
A full custom small-business site of 5–10 pages, on our own design system.
Start with Standard
Advanced
from$14,000
typically up to $25,000
A complex custom build with integrations, for projects with several stakeholders.
Start with Advanced

Know what you're buying

Custom React websites

A site we write from scratch in React and Next.js, with no page builder underneath. Pages load fast, you control the design completely, and there's no platform to outgrow. The code is yours.

What it costs to run

Hosting for a small business site is often low, about $0–$25 a month on platforms like Vercel or Cloudflare, plus a domain at roughly $10–$20 a year. Third-party services, such as email or a CMS, are extra.

Drawbacks

A higher upfront cost than a template site.
Changes go through a developer unless we add a content editor to the build.
You're relying on a developer, so ownership and handoff matter. Ask for the source and the hosting accounts in your name.

What agencies charge

Agencies commonly charge $10,000–$50,000+ for a custom React or Next.js site, depending on scope.

Next.js

Do you need our help?

A custom site is the right call when speed, search ranking, design or scale matter more than the lowest price. If you want a template site you can edit yourself, the builders in the first tab are a better fit; if you want something no page builder can do, that's us.

Platform prices and agency ranges are 2026 market estimates and change often. Check each platform's own page before you buy.

Add monthly maintenance · optional

from$149a month

Updates, security, backups and monitoring. Best set up at launch.

Agencies commonly charge $200–$1,000+ a month for a custom site, and $500–$1,500 with e-commerce.

See what's covered

About the prices

Blazing fast React websites, in questions.

Is this a fixed price?

No. These are starting points, not fixed prices. Every project is different, and we’ll always tell you up front if something isn’t worth building. After a conversation about what you need, you get a quote for the tier your project fits, not an hourly rate.

What if I’m not satisfied with the result?

Every project carries our 100% satisfaction guarantee. At handoff, if you’re not satisfied with the final product, tell us what’s missing and we’ll work with you to make it right.

Why choose custom over a page builder?

Pick it when you need something a builder can’t do: custom architecture, performance or room to scale. There’s no page-builder lock-in.

What moves a custom site up a tier?

Pages, integrations and the number of people who need to sign off. Standard is a full small-business site of 5–10 pages; Advanced is for complex builds.

Swift apps built for iPhone and shipped to the App Store.

Simple
from$8,000
typically up to $15,000
A single-purpose app with no backend or a light one. About 4–6 weeks.
Start with Simple
Standard
Most popular
from$16,000
typically up to $30,000
A multi-screen app with backend integration. About 6–10 weeks.
Start with Standard
Complex
from$32,000
and up, by scope
Heavier integrations, accounts and payments, and a longer build.
Start with Complex

Know what you're buying

Native iOS apps

An app written in Swift specifically for iPhone, with full access to the phone's features and the look and feel people expect from Apple's apps. We submit it to the App Store for you.

What it costs to run

Apple's developer program is $99 a year, and the app needs a developer account in your name. If the app needs a backend, running it usually costs from nothing at launch to $50+ a month as it grows.

Drawbacks

iPhone only. Reaching Android users means a separate build, or a cross-platform app.
Every release goes through Apple's review.
Costs more than a web app, and updates for new iOS versions never stop.

What agencies charge

Large US agencies charge $25,000–$60,000 for a simple app, $60,000–$150,000 for a mid-sized one, and $150,000–$350,000 for a complex one.

Apple Developer Program

Do you need our help?

Native apps are specialist work: Apple's review process, device testing, accounts and payments. Most teams bring us in from the first sketch, and we handle design, build and App Store submission.

Platform prices and agency ranges are 2026 market estimates and change often. Check each platform's own page before you buy.

Add monthly maintenance · optional

from$249a month

Updates, security, backups and monitoring. Best set up at launch.

Agency app retainers commonly start around $900 a month and reach $3,300+ for business apps.

See what's covered

About the prices

Native iOS apps, in questions.

Is this a fixed price?

No. These are starting points, not fixed prices. Every project is different, and we’ll always tell you up front if something isn’t worth building. After a conversation about what you need, you get a quote for the tier your project fits, not an hourly rate.

What if I’m not satisfied with the result?

Every project carries our 100% satisfaction guarantee. At handoff, if you’re not satisfied with the final product, tell us what’s missing and we’ll work with you to make it right.

Why does an iPhone app cost more than a website?

Apps usually need a backend, accounts, and App Store submission and review. Each tier lists its typical timeline, from about 4–6 weeks up.

What makes an app Complex?

Heavier integrations, user accounts and payments. The build is longer at that point, so the quote stays open-ended.

Kotlin apps built for Android and shipped to Google Play, tested across real devices.

Simple
from$8,000
typically up to $15,000
A single-purpose app with a light backend. About 4–6 weeks.
Start with Simple
Standard
Most popular
from$16,000
typically up to $30,000
A multi-screen app with backend integration and broader device testing. About 6–10 weeks.
Start with Standard
Complex
from$32,000
and up, by scope
Deep integrations, accounts and payments.
Start with Complex

Know what you're buying

Native Android apps

An app written in Kotlin specifically for Android phones and tablets, with full access to the device's features. We publish it to Google Play for you.

What it costs to run

A Google Play developer account is a one-time $25 fee, in your name. A backend, if the app needs one, usually costs from nothing at launch to $50+ a month as it grows.

Drawbacks

Android only. Reaching iPhone users means a separate build, or a cross-platform app.
More devices and OS versions to test than iOS, which is built into the price.
Updates for new Android versions never stop.

What agencies charge

US agencies charge $20,000–$50,000 for a simple Android app, $60,000–$150,000 for a mid-sized one, and $150,000–$300,000+ for a complex one.

Google Play Console

Do you need our help?

Android means many phones, screen sizes and OS versions to test on. We handle the build, the device testing and the Google Play submission, so you get an app that works for real users.

Platform prices and agency ranges are 2026 market estimates and change often. Check each platform's own page before you buy.

Add monthly maintenance · optional

from$249a month

Updates, security, backups and monitoring. Best set up at launch.

Agency app retainers commonly start around $900 a month and reach $3,300+ for business apps.

See what's covered

About the prices

Native Android apps, in questions.

Is this a fixed price?

No. These are starting points, not fixed prices. Every project is different, and we’ll always tell you up front if something isn’t worth building. After a conversation about what you need, you get a quote for the tier your project fits, not an hourly rate.

What if I’m not satisfied with the result?

Every project carries our 100% satisfaction guarantee. At handoff, if you’re not satisfied with the final product, tell us what’s missing and we’ll work with you to make it right.

Why is Android priced like iOS?

Android needs broader device testing because of the hardware variety. That testing is already folded into these ranges.

What makes an app Complex?

Deep integrations, user accounts and payments, which lengthen the build and keep the quote open-ended.

One codebase for iPhone and Android, usually 30–40% less than building both natively.

Simple
from$10,000
typically up to $18,000
A single-purpose app on one shared codebase. About 4–6 weeks.
Start with Simple
Standard
Most popular
from$20,000
typically up to $35,000
A multi-screen app with backend integration on both platforms. About 6–10 weeks.
Start with Standard
Complex
from$38,000
and up, by scope
Heavier integrations, accounts and payments, on both platforms.
Start with Complex

Know what you're buying

Cross-platform apps

One codebase, written in React Native or Flutter, that runs on both iPhone and Android. You get both apps for typically 30–40% less than building two native ones.

What it costs to run

Both stores charge for developer accounts: $99 a year for Apple and a one-time $25 for Google, both in your name. A backend, if the app needs one, usually costs from nothing at launch to $50+ a month as it grows.

Drawbacks

A small share of platform-specific features can be harder to reach than in a native app.
It can feel slightly less native on a very demanding app, like a heavy game.
Both platforms still need testing, and each store still reviews every release.

What agencies charge

Across the market, cross-platform apps run $15,000–$150,000+ depending on complexity. A native-equivalent build at $100,000 can often be done cross-platform for $60,000–$75,000.

React Native

Do you need our help?

Choosing between native and cross-platform is the decision that saves or costs the most money. We'll tell you honestly which suits your app, and build it either way.

Platform prices and agency ranges are 2026 market estimates and change often. Check each platform's own page before you buy.

Add monthly maintenance · optional

from$299a month

Updates, security, backups and monitoring. Best set up at launch.

Agency app retainers commonly start around $900 a month and reach $3,300+ for business apps.

See what's covered

About the prices

Cross-platform apps, in questions.

Is this a fixed price?

No. These are starting points, not fixed prices. Every project is different, and we’ll always tell you up front if something isn’t worth building. After a conversation about what you need, you get a quote for the tier your project fits, not an hourly rate.

What if I’m not satisfied with the result?

Every project carries our 100% satisfaction guarantee. At handoff, if you’re not satisfied with the final product, tell us what’s missing and we’ll work with you to make it right.

Is cross-platform really cheaper?

Typically 30–40% less than building a native iOS app and a native Android app separately, because the two share one codebase.

When should I go native instead?

When you only need one platform, or you need the most from one platform’s features. Ask and we’ll compare the two for your project.

A monthly retainer keeps your site or app updated, secure and working, so small problems get fixed before they become big ones. It's for anyone who wants it looked after, whether we built it or not.

Every plan includes

Software and dependency updates
Security monitoring and patches
Automated backups
Uptime monitoring and alerts
A monthly health check
Small content edits and fixes

WordPress, Wix, Squarespace & Shopify
from$99a month
- Platform, theme and plugin updates
Freelancers typically charge $75–$300 a month and agencies $200–$1,000+, more for an online store.
Lovable sites
from$149a month
Agencies commonly charge $900–$3,300 a month to maintain a custom web app.
Blazing fast React websites
from$149a month
- Performance checks
Agencies commonly charge $200–$1,000+ a month for a custom site, and $500–$1,500 with e-commerce.
Native iOS apps
from$249a month
- Compatibility with each new iOS release
- Crash monitoring
- App Store resubmissions
Agency app retainers commonly start around $900 a month and reach $3,300+ for business apps.
Native Android apps
from$249a month
- Compatibility with each new Android release
- Crash monitoring
- Google Play resubmissions
Agency app retainers commonly start around $900 a month and reach $3,300+ for business apps.
Cross-platform apps
from$299a month
- Compatibility with each new iOS and Android release
- Crash monitoring
- App Store and Google Play resubmissions
Agency app retainers commonly start around $900 a month and reach $3,300+ for business apps.

Work outside a plan is billed at $70 an hour.

How maintenance works

Clear prices, before the call.

Starter

Standard

Advanced

WordPress

What it costs to run

Drawbacks

What agencies charge

Wix

What it costs to run

Drawbacks

What agencies charge

Squarespace

What it costs to run

Drawbacks

What agencies charge

Shopify

What it costs to run

Drawbacks

What agencies charge

Do you need our help?

Add monthly maintenance · optional

WordPress, Wix, Squarespace & Shopify, in questions.

Starter

Standard

Advanced

Lovable

What it costs to run

Drawbacks

What agencies charge

Do you need our help?

Add monthly maintenance · optional

Lovable sites, in questions.

Starter

Standard

Advanced

Custom React websites

What it costs to run

Drawbacks

What agencies charge

Do you need our help?

Add monthly maintenance · optional

Blazing fast React websites, in questions.

Simple

Standard

Complex

Native iOS apps

What it costs to run

Drawbacks

What agencies charge

Do you need our help?

Add monthly maintenance · optional

Native iOS apps, in questions.

Simple

Standard

Complex

Native Android apps

What it costs to run

Drawbacks

What agencies charge

Do you need our help?

Add monthly maintenance · optional

Native Android apps, in questions.

Simple

Standard

Complex

Cross-platform apps

What it costs to run

Drawbacks

What agencies charge

Do you need our help?

Add monthly maintenance · optional

Cross-platform apps, in questions.

WordPress, Wix, Squarespace & Shopify

Lovable sites

Blazing fast React websites

Native iOS apps

Native Android apps

Cross-platform apps

100% satisfaction guarantee